It started with a light bulb.
Our first screens were made of light bulbs. Today we manufacture LEDs, run networks and build places people walk into. Scroll to see how one became the other.
Every pixel was a bulb.
Our first displays were built one light bulb at a time: the Sign Bus in 1992 and the Lightbulb Billboard in 1995. Each bulb was a pixel, switched on and off to draw a message.
Then the bulb became an LED.
In 1999 we launched our first digital display network. The pixel shrank from a bulb to an LED, and today we manufacture our own LED modules: mask, pixel board, driver electronics, frame and power.
One module. Any format.
The same module scales to any shape and size, indoor or outdoor.
Concept to switch-on. One team.
We conceptualize, design, produce, install and operate. Hardware, structure, software and content come from the same company, so one team answers for the result.
One screen is a sign. A network is a medium.
CitySense tells you where a campaign should run, and why. Then it runs it. It reads the city: who moves where, at what hour, on what day.
1992 → Today
OriginAtenti founded · Sign Bus
First milestonesLightbulb Billboard
First milestonesLa Feria, Coca-Cola
Pioneering networksThe first digital display network · Mundo E · Telcel Network
ExpansionTetco, San Antonio
Own technologyWe start manufacturing our own technology
ExpansionAuditorio Nacional · AT&T Network Texas
Multiformat scaleRoll-On Media · Clear Channel · Alzafar Shriners
Urban DOOH + sportsIMU Bus Stops · Sanborns Network · Telmex · SAFC San Antonio
New networksSBE Los Angeles · OEM Network CDMX
AirportsLED networks at Madrid, Heathrow, Suvarnabhumi and Phuket airports
Fantasy LabDreams opens in Mexico City
MotorsportF1 Shanghai and Abu Dhabi
- Stadiums
Qatar World Cup
Fantasy LabColors of Mexico opens in Las Vegas · World Expo Dubai
- Record
The world's largest indoor curved LED display